The Adidas Originals EQT Creator Studio opened on Saturday 19th August for a 7 day run in Victoria House Basement.
The pop up store celebrates the ongoing renaissance of their early ‘90s Equipment range, in a physical pop-up studio space in the heart of London.
Its an interactive and immersive extension of the stripped back product range and the EQT Creator Studio reflects the range’s minimal mentality by exploring the essentials of design and creativity across music, art, fashion and footwear with a host of gigs, talks, workshops, and unmissable guest appearances.
Electronic music poster boy Jamie xx kicked off the studio’s seven-day run on Saturday with a special live performance, which was then followed by appearances from Kojey Radical, online music platform GRM Daily featuring artists such as Kojo Funds, Not3s and Lotto Boyz; also legendary Factory Records designer Peter Saville, and photographer Nick Knight throughout the duration.
If I haven’t already sold it to you, then I’m telling you now – head down to the the Adidas Originals EQT Creator Studio as tomorrow (Friday 25th August) is your last chance to experience this amazing pop up store event!
FRIDAY 25 AUGUST at Victoria House, Southampton Row, London. Make sure your look is fully on point by shopping the latest product at ADIDAS on adidas.co.uk
Savannnah Jodie 